Personal branding

In a labour market where networking is becoming increasingly dominant for getting a job and finding out more information about the specific tasks and responsibilities associated with a position, personal profiling has become essential. If you want to achieve something you should be given the chance to do so, and presenting yourself in the proper way (personal branding) certainly helps.
Many people associate personal branding with arrogance, or they think it’s too ‘American’ and all about making yourself the centre of attention. Many people don’t feel confident when it comes to presenting themselves, while others jump straight to the content. Once people have more or less overcome their embarrassment and/or reluctance, they often forget to consider the receiver/audience to whom they are presenting themselves. What would that person like to hear?

In short: you will be given tips for adding content to your LinkedIn profile summary as well as your personal profile on your CV, for identifying your skills at a networking event or job interview, and for fine-tuning your personal pitch.

The aim of this workshop is to give you a clear insight into your own knowledge, skills and attitude, which in turn will help you better understand your professional profile. You will achieve this by completing exercises and analysing feedback.
At the end of the day, you will have created a well-crafted personal professional profile in which every word, every full stop and every comma matter. You can then use this profile for your LinkedIn summary and add it to your CV, or even as a basis for answering the question “Tell me about yourself” in a job interview. The primary focus of this workshop is on finding out which skills are the most in demand on the job market.

We identify your professional and personal story in a creative and active work session. You will have completed homework prior to this session, which we use to guide us through the process. Based on feedback, we select a number of elements from your personal profile and you will write your own professional story. At the end of the day, you will:

  • know more about who you are and what you are capable of;
  • be aware of the importance of networking behaviour;
  • be able to apply this in job interviews.

The training lasts one day, from 9am until 4.30pm. You will be given homework tasks beforehand, and a trainer will conduct a telephone intake interview with you.
This workshop is for a maximum of 10 participants. So don’t wait too long! Send an email to